The 3 Key Steps Every Business Needs to Be Successful.
If you find yourself constantly distracted by the “next big thing,” and never focusing long enough to get any REAL results in your network marketing business, then you might be suffering from “Shiny Object Syndrome!”
If that sounds familiar, don’t fret!
There’s a proven cure to boosting your bottom line FAST, which we’ll discuss at length below.
Shiny Object Syndrome (SOS) is a “disease” that afflicts almost every entrepreneur…
No wonder you don't know where exactly to focus your limited time, attention, and energy with 101 urgent ''To do's'' to do...to keep your business afloat.
I ended up blindly promoting different products to anyone anywhere, jumped to the next opportunity and continued to try everything to see what worked…
I wanted that Magic Formula.
Sadly, these business-sabotaging traits plague to way too many struggling entrepreneurs!
After 30 or 60 days many say…
“Well, this isn’t working for me; guess I’ll try something else!”
Well, in case you haven’t guessed…
Constantly jumping from one thing to the next is the quickest way to burn through all your resources—physically, mentally, and financially—and will leave you high and dry without ever producing profitable, sustainable results.
Luckily there’s only ONE keystone to success in the network marketing industry.
And once you focus exclusively on securing this essential asset, you can free yourself from getting trapped in your head, doubting your course, and never taking enough sustained action to produce meaningful results.
What’s the ONE thing you need?
The ONE thing that will enable your success, regardless of what opportunity you’re promoting, what product you’re selling, or what marketing strategy you’re leveraging?
The ONE thing that all leaders, top earners, and successful businesses of all kinds have in spades?
Whether you’re building online or off this is the same for everyone.
If you’re not building an audience, you’re not building a business cos you don't have eyeballs on you and your products.
Now, is that audience going to come overnight? No.
Will it come easy and without investment? No.
Because building your audience is exactly like building any other relationship in your life.
Do colleagues, friends, partners appear overnight? No.
It takes time to get people to know, like, and trust you.
It takes work, hard work, and patience.
This is exactly how it works in network marketing too.
But once you’ve earned that trust and put in the time and effort, focusing on building your audience is going to get you so much further than jumping from thing to the next (which honestly, will get you nowhere.)
The unequivocal KEYSTONE of your business…
Be realistic, it’s not going to happen overnight.
You gotta earn your audience and you can't do this on their first visit to you or your posts.
Imagine going out on a date for the first time or being chatted up with a one liner at a bar…
Do you get married on the next date or do you put…’’in a relationship’’ overnight on facebook???
No! So what happens next...Tell me?
You text, message, meet again or not! Ask questions, to build up a picture to see if you like the same stuff, do the same things, have the same values perhaps, then you go out on another date and do other stuff together and so on...you may do a bit of research on facebook , ask other friends their opinions, basically checking them out…
Well, this is exactly how you build up a picture on anyone to see if they are genuine, if you will like them, and then get to know them...Trust comes later in time.
So it’s the same with YOU and Your products and services.
How can you do this? How can you grow your audience???
Add value to them, share with them stuff about you, post content, do videos so they see you.
This is the secret of Attraction Marketing...then provide consistency always focusing on that meaningful real value, so people will want to read or watch.
Start building your relationship right now cos lets face it, you could have the fanciest website and product but if you don't have a relationship...NO SALES!
So the next step in this process is to engage with your audience.
How do we engage?
What are the ways we can do that?
If you have been putting posts out there on any platform...people comment like and share right?
Even a small comment... be interested in people, listen to what they are saying and start engaging with them.
You never know what conversations you’ll get into.
But never go into that conversation with an agenda...Remember the first date scenario, people are building a picture up of you...don’t repel...
Care for people, listen to them and what they are saying it is so important as then you will provide them with the right value to help them at this time...
Always have in your mind that you are here to serve and help them. Don’t worry if it’s nothing to do with what you do or your product...just chat and let them lead that, you are building that know and like factor, and working on the trust which will come later.
This is so important in building rapport. Never push, never jump in with a sales pitch never never never...
You do this on a personal level...Because this is personal...this is their life...so share your experiences and stories, be vulnerable and you. You have nothing to hide and everything to give. You are valuable, worthy and you are an expert on your product and services...show this by chatting and building your relationship just as any friend would…
This will enable people to know like and trust you in their time but this isn't quiet enough for them to buy from you so the developing the next step will move you forward.
Rapport is the starting point always with everyone.
There will be plenty of people who like and trust you, but will still not be interested in buying anything from you, still be consistent with the help you are giving them too.
The next step is you have to build influence over your audience to compel them to buy or join.
How to create influence with your audience so that they buy from you without you being pushy...or conveying this to them…
Step 3 is allowing your audience to make their own decision about buying from you…
You are just the influence. It’s not about pitching….
Lets go back to the relationship...
QUESTION: If you have a problem who do you go to? (of course depending on the problem) A friend or relative? How do you choose?...
You choose the right person according to your experience with them, how they have helped you in the past, what they said to you with their advice, and how you felt when you were with them.
So...your audience is no different...You have been building a relationship with them via your content and engaging with them on your posts, listening to them and giving them value following their questions and answers...
You shared your experiences with them so you are relatable… they still have a problem though and that’s why they are following you…
Through how you interact with them and your words...you can ask questions about where they are at, what their pains are, struggles, problems and whilst you answer these you are demonstrating your expertise and understanding about where they are at and what they can do and how you may help etc...
YOU ARE HELPING... Weeeheee...There is No spamming, no copy paste messages, no pouncing, no desperation and No pushing anything on them, you are helping them like a friend and this will feel good.
Along the way in this process the people who aren’t interested, and those not ready for help to actually solve their problem with be filtered out… the bonus is that you won’t have wasted your time doing calls with them, you lead with value and have a Serving mindset so won't feel rejected.
You will feel good about what you are doing, because you won’t be a pushy sales person, you are the one people turn to for advice and help, you're not chasing people...you are just helping people whether they are reading, listening to you with the solutions to their problems…
Then those people who reach out to you, will be making their own decision to buy and that means...what? Sales. Yay!
This is with your influence
Influence is subtle. It’s not overt.
Now, if you want to learn more about how to create social media influence…
Whit and Cari my mentors and friends are the gurus of this method...they went from an $80 residual check to multiple six-figures and top-earners in our opportunity, then I strongly encourage you to join them on their training taking you through the 3 step process of using Social Media to attract more prospects and build your business.
Obviously, their results aren't typical, but ANYONE can tap into the power of social media influence to sponsor new teammates like a pro.
No need to spam your friends’ News Feeds, copy and paste “cookie cutter” messages, or drop your company links all over the place.
You can be 100% authentic, feel great about how you “show up,” and absolutely CRUSH IT in your business.
They used to be “mall sharks”—and even hunted down prospects on the Vegas strip every weekend for two years.
Those frustrating, dead-end days are over for them for sure!
You can send your frustrations too like me...
So if you’re ready to learn how to use the most cutting-edge online methods to rank advance, sell more stuff, recruit more people, and make a whole lot more bucks in your business.
Wishing you Success in your Life and Business
I adapted a previous blog written by Whit & Cari Higham-Super Affiliates to produce this one with permission my mentors and friends.