How To Write Effective Posts and Ads with this Simple Yet Powerful Formula to Get Better Results.
Learning how to write effective Posts and Ads is a skill set that pays off. One that will bring you better results, more followers and customers.
When it comes to advertising and Marketing online, there’s a specific type of person you’re looking for and it's Vital you learn how to speak to them.
Once we are clear on who these people are, we call these folk your “target market or Audience.”
These people aren't everyone.
These are people that need your product, are in a position to buy and have the money But....
No one likes to be sold to... so you need to learn how to communicate to them so they become interested.
Your task is to get them to look at your Post or Ad and read it.
You want more eyeballs on you.
Here's our three-step formula for writing wickedly-effective posts and ads so you can getting using this asap.
1. IDENTIFY PAINS AND STRUGGLES
I'm going to use Online marketers or Network businesses as the example for my target market, because that’s the industry I serve.
So first up, let’s list some of the pains and struggles network marketers face…
- Running out of leads
- No friends left
- Finding business partners
- Feeling like you need to be everywhere at once
- Getting tired of being around people all the time
- Not knowing what to say
- Never enough time
- Running out of money
- Being pulled in multiple directions
- Judgment from others
- Unsupportive friends and family
- Searching for qualified people
- Not knowing how to create duplication
- Being avoided
- Not knowing how to close the sale
- Unmotivated downline
- Cold calling strangers
- need money fast
- Hate copy paste messaging
- Hate doing calls
Just like I did, you too can discover a lot of your target market’s pains and frustrations by looking at your own past experiences.
2. LIST DESIRES AND BENEFITS
Next, let’s list the desires and benefits network marketers desire…
- More prospects
- Residual income
- A home-based business
- More freedom
- A big team
- Rank advancement
- New recruits
- Consistent income
- financial security
- no more stress
Okay, so now that we’ve identified the pains and struggles, as well as the desires and benefits, let’s talk about how this relates to your advertising.
As I mentioned above, when you’re looking at a certain type of person or a target market to advertise to, you must speak THEIR language.
Because if you’re talking in a language they don’t understand, they’re not going to read your ads or posts.
Which brings us to the final step…
3. KEYWORDS and PHRASES
So what are some words or phrases that only a network marketer would understand?
- Daily method of Operation
- Home parties
- Three foot rule
- Rank advance
- Top earner
- Three-way call
- Showing the plan
- Corner market
- High Ticket
Making sense so far?
Now, I know, I know…
This feels a bit like “homework.”
After all, no one really wants to sit down and make these types of lists.
However, this exercise is one of the most cost-effective things you can do, and it massively kickstarted my post and ads.
Once you understand this process, get really good at telling your story, and talking to your target market, you’re going to be able to sell anything.
Let’s return to how you’re going to use this information to advertise to your target market.
Your “target market” are the people who are most likely to buy
In our case, network businesses are the target market.
This is a big space, though, right?
There are a whole bunch of people and literally thousands of different companies.
So let’s narrow down a bit.
In the beginning, most network workers are bright-eyed and bushy-tailed, and happy to get started.
However, reality eventually sets in, and they start feeling those above-listed pains.
Therefore, our target market are the people who have discovered – and experienced – those pains, NOT the newbies who joined last week and think they’re going to be overnight millionaires with very little work.
This is how to understanding the mindset of your prospects, and connect with them on a level they can relate to.
That’s what’s going to make your ads most effective.
Now let’s give you a killer tip for how you can use your list of pains, benefits, and phrases in your advertising.
Here’s a simple, yet powerful formula for coming up with compelling headlines
It goes like this…
- “How to ____________ without __________. “
When I sit down at my computer to come up with an ad to direct my target audience of network marketers to a blog post or a Facebook Live, I’d choose one thing from the desire list and one thing from the pain list, like so…
- “How to get (the desire) network marketers want without (the pain.)”
- “How to find more prospects without rejection.”
- “How to prospect without chasing your friends and family.”
- “How to get customers without doing home parties.”
Those would be something a network marketer would click on, right?
This simple trick will help you super-quickly write ads and posts to attract your target market.
You’re getting inside their heads, feeling their pain, and telling them you can provide a solution—in just a few words!
Okay, here’s a little bit more homework to make sure you’re getting this…
When you’re done reading, I want you to come up with three to five potential headlines using this formula.
Don’t just think about it – do it!
Write them down.
And start using them!
You can use this exact method for whatever market you’re targeting.
Here’s the big takeaway:
The key to successfully marketing online is to connect with people who might already be interested in what you offer, based on their pains and desires, using language they understand.
Using this process you’ll immediately be well on your way to crafting more effective ads.
Now, if this has sparked you to want to learn more on becoming a better Online marketer and/or build online and you don't want to keep pitching to friends and family, or stalking strangers and this has made a whole lot of sense...then I strongly encourage you to sign up for our FREE 10-Day Online Recruiting Bootcamp.
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Plus, you’ll see first-hand how Ferny one of my teachers, passively generates 300–500 leads per day, 30–50 customers per day, and recruits 70–100 new serious business-builders each month.
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Sending love and wishing you success